2025 Year in Review: How the Community Helped Build Limitless Media News
Published: December 31, 2025
TWIN CITIES, MINNESOTA: As 2025 comes to a close, we want to take a moment to reflect on a year of remarkable growth, not just in numbers, but in trust, engagement, and community impact.
Limitless Media News was built on a simple idea: local news works best when it’s powered by the community it serves, and this year proved just how powerful that idea can be.
Significant Growth Across Every Platform
In 2025, Limitless Media News experienced significant growth across all platforms, driven entirely by organic community engagement rather than paid advertising.
Audience reach expanded as readers increasingly turned to Limitless Media News for timely public safety updates, in-depth local reporting, and real-time community information. This growth was fueled by community-submitted tips, social sharing, and sustained local trust.
Key milestones in 2025 include:
117+ million total views and impressions across website, social, video, email, and neighborhood platforms
1.1 million website visits, a 147% increase year over year
846,000 unique website visitors, up 157% from the previous year
Consistent growth throughout the year, with record-breaking traffic in the fourth quarter
The Limitless-News.com website continues to serve as the permanent home for comprehensive reporting, public safety coverage, and essential community updates, anchoring a growing digital ecosystem built by and for the local community.
Social Media Reach at Scale
Social platforms played a significant role in how breaking news and essential updates reached the community:
Facebook:
104 million views
544,600 content interactions
37,800 new followers in 2025
YouTube:
9.8 million video views
34,500 watch hours
4,800 new subscribers gained this year
X (Twitter):
894,300 impressions
46,800 engagements
Strong performance in breaking public safety coverage
Instagram:
90,900 reach (+944% year over year)
Audience growth accelerated late in the year
Nextdoor:
1.59 million neighborhood impressions since launching in May
Strong hyper-local visibility among residents
Together, these platforms ensure that critical local information reaches people wherever they are, whether on social media, email, or our website.
Email: Our Most Loyal Audience
While social platforms drive scale, email continues to build loyalty.
21,563 emails sent
22.7% open rate
7.2% click rate
558 total contacts, with 406 active subscribers
Net subscriber growth of 233 in 2025
Email subscribers consistently show the highest engagement and are often the first to share tips and story ideas.
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Built for the South Metro and Beyond
Audience data shows that our most substantial reach remains concentrated in the South Metro Twin Cities, including:
Lakeville, Apple Valley, Burnsville, Eagan, Rosemount, Farmington, Savage, and surrounding communities.
That local focus is intentional and enables us to respond quickly when it matters most.
Community Tips Power Our Reporting
Many of our most impactful stories in 2025 started the same way:
“We received a tip…”
From traffic incidents and police activity to community events and safety concerns, tips from residents directly shaped our coverage.
Those tips led to:
Faster on-scene reporting
More accurate updates
Broader awareness during unfolding situations
A Thank You to Our Public Safety and Government Partners
Limitless Media News would like to extend a sincere thank you to the many local first responders, emergency personnel, city and state officials, and county agencies who have worked alongside us throughout the past year.
We recognize that the work they do every day is demanding, often stressful, and frequently conducted under challenging circumstances. Their willingness to provide timely, accurate information, even during active incidents, has been critical to keeping our communities informed, prepared, and safe. Whether responding to major emergencies, managing public safety incidents, or communicating essential updates, their commitment to transparency and public service has been vital to the trust our readers place in local information.
We are grateful for the professionalism and cooperation shown to our team while covering incidents in the field, and we sincerely appreciate the kind words and support we continue to receive from many of these individuals as we work on the scene.
Limitless Media News values these relationships and looks forward to continuing to work collaboratively with public safety agencies and government partners to ensure our communities have access to transparent, timely, and reliable information.
How You Can Help Support Limitless Media News
Limitless Media News is independently owned and community-powered. That means our ability to respond quickly, stay on scene, and publish accurate local reporting depends directly on community support.
There are several ways residents and local businesses can help ensure this work continues into 2026 and beyond:
Community Donations & Merch
Reader support helps cover the real costs of local journalism, including equipment, travel, hosting, video production, and the time required to verify information before publication. Even small monthly or one-time donations make a meaningful difference and help keep local news accessible to everyone. We also have merch available for purchase, with additional new designs planned for 2026! You can find our donation and merch links below.
Local Advertising & Sponsorships
Advertising with Limitless Media News allows local businesses to:
Reach highly engaged South Metro audiences built through organic growth — not paid promotion
Connect with readers who actively choose to follow, share, and trust local reporting
Support independent, community-powered journalism
Keep advertising dollars circulating within the local economy
Because Limitless Media News’ growth in 2025 was driven entirely by community engagement and word-of-mouth, advertisers benefit from visibility within a trusted local platform — one where audiences are paying attention, not being targeted.
Advertising and sponsorship opportunities are available across our website, social platforms, email newsletters, and special coverage, allowing businesses to align their message with timely, relevant local content.
Tips & Engagement
Not all support is financial. Sending tips, sharing posts, watching videos, and engaging with our coverage helps local information reach the people who need it most.
Every share helps. Every tip matters.
Together, these forms of support allow Limitless Media News to remain independent, responsive, and rooted in the communities we serve.
Thank You, AGAIN, for Supporting Local News
None of this happens without you!
Whether you:
Sent in a tip
Shared a post
Watched a video
Opened an email
Or simply read a story
You helped build something meaningful in 2025.
As we head into 2026, our commitment remains the same:
Independent, community-powered local journalism, transparent, timely, and trusted.
